Offer themed "bundles"
These are bundles not used for compliance, but just a collection of courses related to a certain topic. These could be used as a marketing tool. For example, we could create a constitutional law bundle comprised of our courses related to constitutional law. If the constitution becomes a talking point in the media, we can send out an email and feature that bundle on social media, etc. Other possible themes: historical, criminal, AI, supreme court (highlight this bundle around new or major decisions), sports (highlight this around major sporting events like the world series, superbowl, etc.), family law (messy celebrity divorce in the news), tax...